How to Send a Demo to a Record Label (From a Label Owner)
By Omar Meho, 4 November 2026
I run Atmos Tempo Records, and demos land in my inbox every week. Most get skipped in seconds, not because the music is bad, but because of how they're sent. Here's how to get yours heard.
1. Finish the track first
Labels sign finished records, not ideas. Your track should be arranged, mixed and close to release quality. If you're not there yet, start with how to finish a track in Ableton.
2. Pick the right labels
Only send to labels that release your style. Listen to their last ten releases. If your track wouldn't sit next to them, don't send it.
3. Send a private streaming link
A private SoundCloud link is standard. Never attach WAV files to a first email, and turn downloads off.
4. Keep the email short
- Address the label by name, not "Dear Sir".
- One line on who you are.
- Track name, genre and BPM.
- The link.
- One line on why it fits their label.
5. Lead with your best track
Send one or two tracks, not a folder of ten. A&Rs judge you on the first one.
6. Follow up once
If you hear nothing in two weeks, send one polite follow up. Then move on to the next label.
Mistakes that get demos deleted
- Mass emails with every label in CC.
- Unfinished tracks or long intros with nothing happening.
- Asking for feedback instead of offering a release.
- Sending the same track to the label again after a no.